The Nature of Business
WWF sees a future in which business makes a positive contribution to the well-being of society and the planet.
To achieve this, WWF engages in challenging and innovative partnerships with business to drive change.
Our partnerships with the private sector not only provide conservation benefits which help us carry out our mission, but also give us the opportunity to work together with the business sector to increase its commitments to sustainable development and environmentally sound business practices.
Changes in corporate practice are essential if there is to be real progress in tackling conservation challenges like global warming, moving to renewable energy systems and clean technologies, phasing out toxic chemicals and ensuring the sustainable use of natural resources such as timber, fish and agricultural products.
Be part of the solution
Although corporations are often part of the problem, they should undoubtedly be part of the solution.
Demonstrate real commitment
WWF will work with companies that demonstrate a real commitment to the principles of sustainability and are prepared to adopt challenging targets for change.
Real potential for positive change
Our corporate partners represent the very best in corporate social responsibility and environmental best practice, however we also engage with companies that have a poor or mixed record on the environment where there is a real potential for positive change. The crucial question is - can we effect a positive change for people and the planet?
To achieve this, WWF engages in challenging and innovative partnerships with business to drive change.
Our partnerships with the private sector not only provide conservation benefits which help us carry out our mission, but also give us the opportunity to work together with the business sector to increase its commitments to sustainable development and environmentally sound business practices.
Changes in corporate practice are essential if there is to be real progress in tackling conservation challenges like global warming, moving to renewable energy systems and clean technologies, phasing out toxic chemicals and ensuring the sustainable use of natural resources such as timber, fish and agricultural products.
Be part of the solution
Although corporations are often part of the problem, they should undoubtedly be part of the solution.
Demonstrate real commitment
WWF will work with companies that demonstrate a real commitment to the principles of sustainability and are prepared to adopt challenging targets for change.
Real potential for positive change
Our corporate partners represent the very best in corporate social responsibility and environmental best practice, however we also engage with companies that have a poor or mixed record on the environment where there is a real potential for positive change. The crucial question is - can we effect a positive change for people and the planet?
WWF currently works with business in the following ways:
- Campaigning and lobbying - WWF continues to assume its role as a credible and influential global leader by campaigning and lobbying at the highest possible level, using the appropriate tools to achieve our objectives. This may include activities such as shareholder resolutions (DOC).
- Policy activities - working in collaboration with stakeholders to influence key global policy strategies and activities.
- Conservation Partnerships - cooperative performance-based global partnerships with multinational corporations
- Corporate Supporters - corporate support of WWF's Conservation objectives
- Corporate Club - membership based relations
- Product Licensing - licensing agreements with companies for the use of WWF's world-renowned trademarks.
- Media Associations - partnerships with media associations to profile WWF's work in the public arena
Corporate Social Responsibility
by Dennis Pamlin
WWF's position is that voluntary initiatives are not enough: there is an urgent need for corporations to operate in a manner that is both environmentally sustainable and beneficial to their business."
Download the publication (MS Word)
Corporate Responsibility Reporting (CRR) in the Pulp and Paper Sector
WWF has examined CRR trends of the top 46 European pulp and paper producers (pdf)
WWF works with businesses around the planet to reduce their carbon emissions, turning a necessity into a business advantage. This forward thinking group of companies are part of the Climate Savers Programme.
With China's rapid development some estimate that it will become the world's largest economy within 40 years - WWF is working to ensure that a new generation of companies take care of our planet.
Download the publication in Chinese (PDF)
Download the publication in Chinese (PDF)
WWF also works with companies at the landscape level generating jobs, income or new business opportunities for local communities plus more nature through the conservation and restoration of valuable habitats. find out more on WWF’s One Europe, More Nature.
